Hey Reader,

I get asked by so many of my clients if they really need to build a personal brand in order to launch a coaching or consulting business. While it’s not an absolute must, I always recommend it—and here’s why…

A well defined personal brand is more than just a marketing tool—it’s the foundation for building trust, showcasing your expertise, and connecting with clients who resonate with you and what you stand for.

3 Simple Steps to Building an Authentic Personal Brand

1. Identify Your Mission, Vision, and Values

Before you can build a personal brand that truly reflects who you are, you need to define your mission, vision, and values. Your mission is why you do what you do, your vision is where you want to go, and your values are the principles that guide your decisions. These elements are the foundation of your brand, giving it clarity and direction. When your brand aligns with your core beliefs, it becomes much easier to attract the right audience.

2. Clarify Your Strengths

What sets you apart? Whether it's speaking, writing, or visual skills like graphic design, understanding your strengths will help you determine the best path to market your business. This clarity will also enable you to tailor your content and messaging in a way that plays to your natural abilities, making the process more enjoyable and authentic.

3. Review Your Circle of Influence

Your first (or next) clients are likely already in your circle of influence. This includes your online networks, membership associations, friends of friends, or even your email contacts. Building relationships with these people and offering value is often the quickest route to your first clients. They already know, like, and trust you—making it easier to convert them into clients.

These steps give you a clear path to build an authentic personal brand that attracts the right clients. You don’t need to reinvent the wheel. Just get clear on your mission, lean into your strengths, and tap into your existing connections to start building momentum.

Behind the Blueprint: Imah's Transformation

Meet Imah: a mission-driven brand founder with a BIG vision. She had the experience, the voice, and the product suite—but she was stuck in the cycle of overthinking, overworking, and under-launching.

When we worked together in the Consulting Blueprint Intensive, Imah was ready to launch intentionally, but her systems were scattered, her messaging felt muddy, and her timeline didn’t reflect the level of strategy she knew her brand deserved. Despite having a personal brand already established through her previous work, she struggled to align her self-care and wellness brand with the clarity she knew it needed to attract the right clients.

Through our time together, we helped Imah leverage the power of her already-established personal brand—her voice, mission, and values—while clarifying her funnel strategy, organizing her launch materials, and structuring her content in phases. This allowed her to transition seamlessly into her wellness business, tapping into the trust and credibility she had already built with her existing audience.

Now, Imah’s systems are streamlined, her funnels are automated, and she’s focused on batching content rather than scrambling. She’s executing with clarity, peace, and power—and seeing incredible results.

Ready to Leverage Your Skills and Launch Your Signature Offer?

If you’re ready to stop overthinking and start building a brand that authentically represents who you are, the Brand You Consulting Blueprint is the perfect next step. I’ll walk you through defining your niche, crafting your high-value offer, and marketing it with confidence.

​Book your Consulting Blueprint Intensive today and let’s take your ideas out of your head and into motion, just like we did for Imah.

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Rooting for you,

Brianca

PS – I'm changing the name of this weekly newsletter to align more with my offerings and your needs. This newsletter will be a no-fluff, high-impact newsletter for high-achieving professionals ready to turn their career expertise into a profitable consulting business. Every issue I'll deliver strategy, stories, and structure to help you clarify your offer, attract premium clients, and grow with confidence — without chasing trends or burning out.

But first things first, I need your help picking a name. (If you don't like any of these, respond with your favor and I'll add it to my list).

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