Hey Reader,

Six months after I walked away from my corporate job in 2020, I hit my first six figures in business.

No website.
No viral content.
No launch calendar.

What I did have? A strategy I now call the Hot 100.

It was simple: I built a list of 100 people I had a real relationship with—colleagues, mentors, collaborators, even folks I’d met at events—and I pitched them.

I didn’t wait to “build a brand.” I didn’t wait to “get found.”
I made the ask. I offered help. And it worked.

Fast forward to now: It’s almost six months since I left my second corporate job—this time after maternity leave and a big internal reset. And if I’m being honest? I didn’t hit my goals this time around.

Not yet.

But here’s what I realized: I don’t need to chase content or start from scratch.
I need to go back to what I know works.

So I’m rebuilding. Not by trying harder—but by returning to strategy.
The Hot 100 strategy.

I kind of kicked it off in late March but I wasn't fully committed. However, last week I closed a high four-figure contract… while on vacation and I said to myself "Brianca, stop playing & go close these contracts." So Reader, the party is just getting started.

This next season is about doing it again—with even more clarity, structure, and peace.

Let me show you how.

Strategy Snapshot:

When I first used the Hot 100, I didn’t have fancy assets or funnels.
Just a Google Sheet and a clear offer.

I made a list of 100 people I could reach out to: people I’d worked with, helped, collaborated with, or been in the room with.

Some said yes right away. Some referred me. Some needed follow-up.

But that list helped me lock in the contracts that built my first six figures.

And now? I’m using the same method to regrow—paired with content like this newsletter, my Private Pivot Plan & Private Pivot Podcast, and targeted outreach. And it's already working.

Your Fast Action Strategy:

Start by listing 20 people you’ve worked with or collaborated with in the past. Don’t overthink it. Your next client is likely already in your network—you just haven’t pitched them yet.

​Here's a FREE Airtable base to help you get started. ​

Obsessed This Week: Tools I'm Using to Regrow My Life & Business Without Burnout

• ​Airtable - This is what I'll be using to keep track of my Hot 100 list this time around.
• ​ConvertKit (Kit.com) - This is the #1 platform that I recommend for email marketing. As I'm nurturing leads, I'll be inviting them to join my weekly newsletter hosted here.
• ​OWYN Plant Based Double Shot Protein Coffee - The best thing in my amazon cart these days.
• ​ThriveCart - Streamlined checkout for my coaching and consulting services.

Institute Insider: Why We Rebranded & What’s Coming Next

If you’ve been around a while, you're probably super familiar with my signature program, Clarity to Coins. That program helped dozens of women clarify their niche, price their services, and land paid consulting clients with confidence.

But I knew it was time for a glow-up.

What used to be Clarity to Coins has officially evolved into the Brand You Consulting Institute—a full-circle experience that helps high-achieving women become certified consultants and build profitable consulting businesses rooted in their expertise.

Why the shift?

Because I don’t just want to help women start consulting. I want to help them get certified, stay consistent, and scale with confidence. I want to help you stop wondering “can I really do this?” and start owning the fact that you already have what it takes—you just need the structure and support to build around it.

Inside the Institute, we still teach the Clarity → Coins → Confidence framework—but with even more strategy, community, and coaching baked in. You’ll walk away with a signature offer, real client results, and a certification to prove your expertise. No fluff. Just a clear path from "potential" to paid.

➡️ This week, we’re releasing updated modules and resources, on top of our weekly coaching calls, to support this new direction.

Whether you're still in your 9–5 or rebuilding your business from the ground up (like I am right now), this is your space to build a consulting business that reflects your worth and your wisdom.

Ready to join us?

👉🏽 Click here to learn more and enroll​

Your Permission Slip: You’re Not Starting Over—You’re Starting Strategically

You don’t need to “build a brand” before you build your business.
You need a list of people who already respect you.
A clear, outcome-based offer.
And the confidence to send the message.

So here’s your permission slip:

✅ You’re allowed to start small.
✅ You’re allowed to do it quietly.
✅ You’re allowed to start with what you already know—and who already knows you.

Take 10 minutes this week to brainstorm your first 10–20 Hot 100 names.

Let’s build this next season with clarity and confidence,
​Brianca​
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P.S. If you're ready to pivot into consulting, take the first step & download The Private Pivot Plan—a step-by-step guide to clarify your offer, outline your client path, and move from expertise to income. You'll also get immediate access to The Private Pivot, a four-part private podcast that will help you build the belief and identity you'll need to follow through on your Private Pivot Plan.

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