Monetize your skills & create a fulfilling life on your own terms.
Hey Reader,
This morning, during a podcast interview, I shared my story of pivoting from Digital Director to full-time consultant and coach.
... and honestly, I never expected this to be my career path.
I did everything "right":
- Got my degree
- Got a good internship
- Landed a good job & climbed the corporate ladder.
... only to literally hate it and wake up most days with crippling anxiety, a jam-packed calendar, and a sense of purposelessness.
It made me realize that other's people definition of success, wasn't my own.
I didn't just want to climb a ladder and have a fancy title with a corner office.
I wanted:
- White space in my calendar.
- The ability to go on school field trips and be a present, active mom.
- Weekday brunch with my friends.
- To do work and have an impact that I actually cared about.
My consulting business let me build that.
And it all started with a simple strategy...
STRATEGY SNAPSHOT: How I Started Monetizing My Skills
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PEOPLE
I started connecting with decision makers in my network who might be interested in someone with my skillset.
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PROOF
I started sharing behind the scenes of my work along with case studies and testimonials of my impact.
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🎙️
PITCHING
I started pitching to speak at conferences, host workshops, speak on podcasts, etc. so that more decision makers would know me.
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These weren’t random actions.
I chose strategies that matched my personality and protected my capacity—because I was still in corporate and not about to burn out all over again.
And I did it all in daily 90-minute sprints.
What if you had a personalized blueprint, too?
Inside the Brand You Blueprint, I help you create a custom strategy to turn your skills into a premium offer—and build your business in your time, on your terms.
Here's what's included:
⚡️ A 90-Minute Positioning & Strategy Call
⚡️ Your signature framework & transformation process.
⚡️ A Premium Offer Map based on your expertise and past results.
⚡️ A Custom Content & Visibility Planner
⚡️ A 90-Day Action Plan & Sales Strategy
⚡️ 30 days access to the Brand You Consulting Institute
BONUS if you book before July 31:
⚡️ A done-for-you leads outreach strategy and automated leads outreach Airtable tracker system.
🔍 Institute Insider: Get Inside Your Buyer’s Brain (Literally)
One of the biggest reasons smart, qualified women struggle to sell their services?
It’s not their skill—it’s their messaging.
Which is why this week inside the Brand You Consulting Institute, I’m releasing something new to change that:
👉🏽 The Buyer Persona GPT — a custom-built AI tool that'll help you:
- Understand what your ideal client actually wants
- Identify what’s keeping them stuck (so you can speak directly to it)
- Create content and offers that land with clarity and confidence
It’s like unlocking your dream client’s group chat. And it’s only available to members of the Brand You community.
💥 Book your Brand You Blueprint by July 31 and you’ll get exclusive access to the Buyer Persona GPT the moment it drops—ready to guide your content, pitch, and positioning.
No more guessing games or market research questionnaires that get ignored.
Just clear insight that helps your message land and your offer sell.
→ Book Your Brand You Blueprint Here​
Let’s build your business—and your freedom—on your terms.
– Brianca 🧡
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