Hey Reader,
Let’s talk about the TikTok ban–whether it actually happens or not, the conversation alone should be a wake-up call for every business owner relying too heavily on a single platform to grow their brand.
If your entire business is built on one platform (whether it’s TikTok, Instagram, or LinkedIn) you’re one algorithm change, one policy update, or one ban away from losing it all. And friend, that’s not a risk that any business owner can afford to take.
This is why having a multi-channel marketing strategy isn’t just smart—it’s essential.
A multi-channel marketing strategy means showing up across multiple platforms to connect with your audience in different ways. It’s about diversifying where and how you share your message, so no matter what happens on one platform, your business continues to grow.
Here’s why it’s so important:
- More Visibility, More Clients. Your ideal clients aren’t just hanging out in one place. They’re scrolling on Instagram, watching YouTube, checking emails, and even Googling solutions to their problems. You need to be where they are.
- Control Over Your Growth. Social media platforms don’t belong to you, but your website, email list, and content strategy do. A multi-channel approach gives you control over your audience and your income.
- Protection from Uncertainty. Algorithms change, accounts get restricted, and trends fade. But with a multi-channel presence, your business remains steady no matter what’s happening online.
But also I get it. It can feel overwhelming to try and show up on all of the platforms, doing all of the things. I don't recommend that either.
In the Clarity to Coins Membership I teach my members (women just like you) how to build and launch their coaching or consulting business using a sustainable, multi-channel marketing strategy that works for you.
We talk about strategies as diverse as YouTube, blogging, guest speaking, guest coaching, Pinterest, and more so that you can confidently market your business without feeling scattered or burnt out.
Join Clarity to Coins and create a marketing strategy that works 24/7 →
Brianca
PS– Do you really think the ban's going to hold? I don't 🤷🏽♀️
📺 BREE BEHIND THE SCENES:
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🧡 THIS WEEK'S FAVES:
- I noticed that my pores were a little bigger these last few weeks so I switched to this Caudalie Beauty Elixir Face Mist and I love! I'll keep you updated on how it goes.
- Ran out of my absolute favorite skincare serum and had to replace it. I swear by this stuff if you struggle with dry skin or really just want to go for a dewy aesthetic.
- It was time for the big boy switch for Bray– we transitioned his bed and ditched his high chair for this dining table and chair set. I am just amazed at how fast he's growing. He cleans off his own table and everything. Adorbs!
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