Hey Reader,
I had the biggest revelation of my business (and life) on Friday and I'm about to share it with you!
For the last couple of months I've been telling my mentor that "I'm pivoting my business". I kept thinking that because I updated my messaging to speak directly to the women in corporate who wanted to package their expertise into coaching and consulting offers that I was doing something super unique.
This is honestly embarrassing as hell ππ½.
Well, as part of this "pivot" I needed to update my lead magnet so that I can connect with and call in more of these women to my email list.
As I was working on the copy for this lead magnet so I could send it over to Ashlee, my designer, my spirit told me to go back and look at my very first lead magnet "From Hidden Gem to In-Demand Expert". This was my highest performing and highest converting lead magnet.
... and the language spoke directly to women who wanted to package their corporate expertise into a signature offer and launch it! π€―
Back in 2019 and 2020 I knew exactly what I was doing and why I was doing it.
But because I was good at marketing automations and launching, I thought (and was coached to believe) that it should be the focal point of my messaging. I thought that made me more valuable in the industry π.
Really, all it did was make me sound like every other "marketing strategist" out there.
What started out as a crystal clear mission and message was now out of alignment, watered down, and ultimately disconnected to the women I've been called to serve.
... and so I wasted three years spiraling trying to figure out what went wrong. Trying to make "fetch" happen.
I'm so happy to finally be back on track, but here's the lesson that I want to share:
ππ½ When you're building a personal brand (as most of us are) you cannot remove your story from the marketing. It's what ultimately connects you back to your clients and without it, you're just another <insert your title here> in a sea of many.
Your story is your angle, your juzsh and it's almost always connected to why you do what you do differently. Fight for it and always keep it at the center.
This is exactly why I have my students start out by writing their brand story and connecting it back to their ideal client avatar. I never want them to forget why they're doing what they're doing and who they're doing it for.
If packaging your expertise into a signature coaching or consulting offer and launching it is on your bucket list in the next 6 months, I invite you to join me inside the Clarity to Coins membership.
βRight now your quarterly or biannual membership is 25% OFF, but it ends November 30. β
Brianca
PS β Want first dibs on the the new lead magnet when it rolls out? Click here and you'll automatically be added to the list ππ½β
πΊ BREE BEHIND THE SCENES:
For the last couple of weeks inside of the Clarity to Coins membership the members have been live learning in the Launch Accelerator. Well, one of my students secured her first four-figure client! π₯
Recently, we revamped the the curriculum so that it is broken down into two focused 90-Day sprints:
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CLARITY - In your first 90 day sprint, you will gain clarity on your offer and begin generating leads. β
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COINS - In your second 90-day sprint, you will finalize your launch assets & launch your signature offer.β
Once you've completed both sprints and launched your offer, you'll receive continued support to via quarterly marketing sprint designed to help you maintain your launch momentum, gain confidence in continuously marketing your offers, and building an automated marketing machine that runs 24/7.
This structure has been strategically put into place to help you easily digest the framework and take fast action without overwhelm
And right now, until November 30th you can join the membership and get 25% OFF your quarterly or biannual membership.
𧑠THIS WEEK'S FAVES:
STAY CONNECTED β΄
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