Hey Reader,
Back in 2018, I thought I had it all figured out. I’d worked on high-profile campaigns, had real marketing experience and had delivered SO many results. At the time, I figured, “Clients will be lining up to work with me.” when I launched my consulting business, but they didn't.
It was crickets. No sales. No interest. Just me, circling the drain trying to figure out what went wrong.
Here’s what I figured out: I wasn’t positioning my expertise. I was showing up online, and talking about my services, assuming people would just get it. They didn’t. Because clients don’t buy services—they buy solutions.
Once I got clear on my value, spoke directly to my clients’ pain points, and showcased results, everything shifted. I went from chasing clients to having them come to me.
And friend, you can do the same.
Your expertise is valuable. It’s time the right clients saw that.
If you’re ready to go from “hidden gem” to in-demand expert, Clarity to Coins is where you need to be. We’ll map out your positioning strategy, refine your messaging, and show you exactly how to get in front of the clients who are ready to pay you what you’re worth.
Ready to make the shift?
Rooting for you,
Brianca
P.S. High-paying clients are out there. Let’s make sure they see you.
TLDR; Wanna skip to the end? 👉🏽 I opened up spots to work with me 1:1 below. Reply to this email to LMK if you're interested, but have questions.
💥 SIMPLE STRATEGIES:
Here's How to Position Your Expertise to Attract High-Paying Clients
1. Define Your Unique Value Proposition (UVP)
If someone asked you, “Why should I hire you over anyone else?”—could you answer clearly and confidently? Your UVP is the foundation of your positioning. It’s what makes you stand out and why clients should trust you to solve their problem.
Ask yourself:
- What specific problem do I solve?
- How do I solve it differently or better than others?
- Why does this matter to my ideal client?
Action Step: Write a one-sentence UVP. If it’s vague or sounds like what everyone else is saying, refine it until it’s crystal clear.
2. Speak to Their Pain Points, Not Just Your Services
People invest in results, not features. High-paying clients want to feel seen, understood, and confident that you have the solution they need. Stop leading with your resume and start leading with their problems.
Instead of saying:
“I’m a business coach who offers 1:1 sessions.”
Say:
“I help overwhelmed entrepreneurs create simple, scalable systems that free up their time and grow their revenue.”
Action Step: Identify your client’s biggest challenge. Craft messaging that highlights how you solve that problem—and why you’re the best person to do it.
3. Show the Receipts (aka Social Proof)
Clients want to know: “Has this worked for someone like me?” Testimonials, case studies, and client wins make your offer feel like a sure thing.
You don’t need 100 testimonials—just a few strong examples that highlight transformation.
Action Step: Share specific client wins in your content. Use real numbers, tangible results, or before-and-after stories to build trust and credibility.
🥂 ICYMI:
Not interested in a consulting program right now?
No worries, I opened up a few Personal Branding & Marketing Strategy Intensive spots! Work with me 1:1 to craft a custom marketing & visibility plan that positions you as the expert you are and helps you attract premium opportunities.
You'll walk away with a step-by-step blueprint to build a standout brand, maximize visibility, and attract the right audience and a full recording of your strategy call so you can revisit our conversation and execute with confidence, anytime.
This isn’t another generic strategy session.
This is a game plan tailored just for YOU.
And it's for you if:
- You're done playing small and ready to be known for your expertise, attracting high-paying clients with ease and efficiency.
- You know you're sitting on a goldmine of knowledge but need help packaging it into a profitable, marketable offer that delivers consistent results.
- You're tired of overthinking marketing and are ready for a simple, strategic plan custom to your needs with a step-by-step plan you can actually follow, confidently.
Is that you, Reader?
Brianca
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