Hey Reader,
Happy Friday! You may or may not have noticed, but things are changing around here! Let's talk about it:
- First things first, the name of the newsletter has changed from Muva Mail to Hidden Gem to In-Demand Brand and it'll be your weekly source for simple strategies to help professionals transform their expertise into profitable brands.
- The newsletter will send on Fridays moving forward.
Reader, I'd been thinking about changing the name of the newsletter for a while, but nothing was really clicking. And then this past week I released a new module inside of Clarity to Coins solely on personal branding where I walk the members step-by-step through the process of defining their personal brand.
In this module we cover everything from their mission, vision, and values, to thinking about the transferrable skills they're bringing into their business from corporate. But while I was recording this training, I knew that I needed to go back to the beginning to assess if my mission and vision were still aligned with where I'm headed.
Do you have a mission and vision statement for your business and are they aligned with where you see the business in 5, 10, 15 years?
Mine were not 😓. But they are now:
- Mission: To help emerging leaders and professionals launch authentic, profitable personal brands that drive measurable impact using simple, sustainable strategies.
- Vision: To help 1,000,000 professionals transform their corporate expertise into authentic, profitable personal brands that drive measureabe impact and unlock economic independence.
🔥. Right? I know. But once I unlocked this new level of clarity, I KNEW I needed to update the newsletter to be sure that I was calling in and speaking to the right audience of people.
If that's no longer you, I totally understand and you can unsubscribe HERE (no hard feelings).
BUT if you're still picking up what I'm putting down then keep reading ⤵️
Your mission and vision statements are not just random sentences that you write on a piece of paper never to look at again. In fact, I keep both of mine on index cards on my desk so I can reference them at any time. I always want to be sure that the decisions I'm making align with my mission and vision.
But here’s the thing, friend—gaining this kind of clarity isn’t just a “nice-to-have.” It’s essential if you want to build a personal brand that not only makes an impact but also makes you money.
That’s exactly why Clarity to Coins exists—to help professionals like you refine your mission, clarify your vision, and build a brand that positions you as an in-demand expert.
If you’re tired of second-guessing yourself and want a clear, step-by-step plan to turn your expertise into a profitable business, Clarity to Coins is where you need to be. Inside, we break it all down: from defining your personal brand to launching offers that actually sell.
✨ Join Clarity to Coins today and take the guesswork out of building a brand that works for you!
💥 SIMPLE STRATEGIES, BIG IMPACT:
1. Define Your Mission Statement
Your mission statement should answer the question: "Why do you do what you do?"
Think about the purpose behind your expertise and the impact you want to make. Your mission should be clear, concise, and focused on what you’re delivering to your audience.
Quick Tip:
- Start with “To…”
- Example: "To empower corporate professionals to transition into impactful coaching careers by helping them package their expertise and build authentic personal brands."
2. Define Your Vision Statement
Your vision statement should answer the question: "What do you hope to achieve in the future?"
Your vision should paint a picture of what success looks like for you, your business, and the people you serve. It’s the big picture—the end goal you want to reach.
Quick Tip:
- Focus on the long-term impact of your work and the legacy you want to leave.
- Example: "To help 1,000,000 professionals transform their expertise into authentic, profitable personal brands that drive measurable impact."
3. Keep It Simple and Authentic
Your mission and vision should resonate with who you are and why you do the work you do. Keep them simple, direct, and aligned with your personal values.
Action Step for Subscribers:
- Take 10 minutes today to jot down your thoughts on the mission and vision of your personal brand.
- Write down why you do what you do and the impact you want to make, then turn those thoughts into two short, clear statements.
Remember: These statements will guide your branding decisions, so take your time and make sure they reflect the heart of your business.
🥂 CELEBRATIONS:
Celebrating Ashlee, one of my Clarity to Coins members who got extreme clarity her personal brand during our Q&A call recently.
The day after the call she shared this ⤵️
And two days later, she'd shared and created this ⤵️
Ashlee came into our Q&A call feeling stuck on how to position her brand. By the end of the session, she had a clear vision and messaging strategy—and within 48 hours, she took action! That’s the power of clarity and community.
If you want the clarity, strategy, and support to make your brand as impactful (and profitable) as possible—don’t wait. Clarity to Coins is here for you. Join us today!
See you next week,
Brianca
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